From American pioneers to stylists, it conquered the world. In 2007, the jeans market was 35 billion euros in sales. The RTS (Radio Télévision Suisse) is dedicating a subject to the famous pants on his show A Bon Entendeur. Dr. David Crettenand, director of RedElec, there appears for a few minutes to talk about his invention to preserve the environment.
RedElec found a way not to use chemicals to make the dye soluble. This one will be converted directly through electricity. This solution avoids the problems caused by the use of chemicals, including pollutant emissions in industrial effluents.
Video clip in French: A Bon Entendeur, "Des jeans sous toutes les coutures : made in mondialisation !" [RTS Radio Télévision Suisse, April 29, 2008]